Even during the current housing shortage in the US, tenants are less likely to settle for just any rental property available. Before renting your property, tenants will probably consider factors such as security, your management style, location, reputation, price, and policies. When a potential tenant comes across your listing, they will typically take about three seconds to decide whether to click on it or not. In other words, you have less than three seconds to capture the attention of a potential tenant and compel them to view your property listing. You then need to make a good first impression with the details of your listing. With this in mind, here’s a look at what to include in a rental property listing.
A Catchy Headline
Typically, the headline is supposed to entice the tenant to click on your listing and view it further. While the headline does not necessarily need to be creative, it should mention the most important basic features including price, type of rental property, location, and any other major selling points. The headline could be something like, ‘$3,000 3 bed, 2 bath single-family rental home in NYC suburbs with cityscape views.’ From these details alone, a tenant can decide to either move on to other listings or take a look at your property listing. This is because the price, size, and location of rental homes are among the most important factors that tenants consider before looking at other features.
A Short Yet Detailed Description
Besides a catchy headline, you also need a detailed and compelling description. For your description to attract attention and have an impact, it should be unique. In essence, it should highlight the features that set your property apart from the competition. Examples of such features include a serene location, water views, large windows, great curb appeal, or anything else that will likely make tenants want to rent your property. You can also describe your property using carefully chosen adjectives such as warm, modern, intimate, quiet, beautiful, and cozy. Additionally, mention the number of rooms, any nearby amenities, type of neighborhood, and any additional features. If you allow pets in your single-family rental homes, be sure to include it in the description as well.
High-Quality Photographs
You’ve described your property in detail and intrigued your potential tenants, but they need to see it for themselves to believe your claims. That’s where professional photographs of your property come in handy. More specifically, complete your listing by adding high-definition photographs of each area of your property. Ensure you include photographs of the main rooms as well as the main features from different angles. You can also add captions to the photos to give your potential tenants an idea of what section of your property they’re viewing. Before taking photographs, ensure your property is in pristine condition because even small flaws will show in high-resolution images.
Conclusion
Having a professional-looking property listing can greatly increase the number of tenants you might have interested in your property. You can also maximize your chances of attracting high-quality tenants by hiring a reputable property management company to create a professional rental property listing for you. Here at Specialized Property Management Fort Worth, we know what tenants look for in rental properties and their listings. Let us help you and your property thrive in today’s real estate market by calling 817-886-9220 or by contacting us online!
